NFL Welcomes the Return Of ‘Origins: An NFL Collection’ Ahead Super Bowl LVIII in Las Vegas

NFL Welcomes the Return Of ‘Origins: An NFL Collection’ Ahead Super Bowl LVIII in Las Vegas

Read the official NFL press release here: NFL Welcomes the Return Of ‘Origins: An NFL Collection’ Ahead Super Bowl LVIII in Las Vegas

NEW YORK  Jan. 17, 2024 — The National Football League today announced the third installment of Origins: An NFL Collection for the Super Bowl featuring three local Las Vegas brands: FEATURE, Love, Hand & Heart and Urban Necessities.​
Origins: An NFL Collection is an ongoing merchandise collaboration program that provides an opportunity for local designers in NFL event host cities to create and sell Super Bowl-themed merchandise that highlights their creative prowess and connection to the community.
“Now in its third year, Origins: An NFL Collection continues to be a testament to the NFL’s commitment to supporting our event host cities while enhancing the fan experience through fashion and design,” said Joe Ruggiero, senior vice president of consumer products at the NFL. “We are happy to welcome FEATURE, Love, Hand & Heart and Urban Necessities to the Las Vegas chapter of Origins, and to highlight their creativity and imaginativeness through Super Bowl LVIII merchandise.”
For this year’s collection, the NFL handpicked three brands rooted in Las Vegas culture to collaborate with ahead of Super Bowl LVIII, taking place on Feb. 11, 2024, in Las Vegas at Allegiant Stadium. FEATURE, Love, Hand & Heart, and Urban Necessities will each produce exclusive capsule lines of merchandise, together producing a Super Bowl LVIII collection that showcases their interpretation of the liveliness of Las Vegas at the pinnacle event in NFL football.
  • FEATURE is a multi-brand boutique founded by three Las Vegans offering an elevated shopping experience while giving back to their community through their Doing Good Things Foundation.
  • Love, Hand & Heart is a woman-owned wearable art company empowering customers to be bold, take up space, create space for others and seek out joy in life. 
  • Urban Necessities is a sneaker resale and consignment shop founded by husband-and-wife duo, Jaysse and Joanie Lopez, who went from visionary entrepreneurs to sneaker royalty. Through building an empire truly focused on the community, they have transcended retail and become synonymous with cultures of sneakers, art and collectibles.​

The NFL will launch the collection at a pop-up event in Las Vegas, produced by Six Degrees, a black-owned marketing agency, at the venue space, Nine Twenty on Feb. 8. Fans are invited to exclusively shop the merchandise and mingle with the brands behind the collection while enjoying music and refreshments. The event is free to the public. To register, visit For fans outside of Las Vegas, select styles from the collection will be sold online at beginning Feb. 9.​

LA-based directing duo madebyJAMES from the production company, BASEWOOD, will also return to direct video features on each of the brands for our accompanying social media campaign for the program. 

For additional information on Origins: An NFL Collection, the brands and the pop-up event, visit 
Media Contact: Liana Bailey,  
About Origins: An NFL Collection
Origins: An NFL Collection is a grassroots merchandise collaboration program aimed at highlighting design talent in NFL event host cities. At the NFL, we believe that "What you create is linked to what created you. When you share your art, you share your origins." The name was chosen to highlight and celebrate the amazing stories every brand has and the communities that uplift and support them. To learn more, visit  
In 2010, three Las Vegans combined their love of fashion and sneakers and turned it into FEATURE, a multi-brand boutique that offers an inclusive and elevated experience for all, providing every customer the opportunity to shop for some of the most unique and curated goods in the industry. FEATURE aims to make a positive impact in their communities through their Doing Good Things Foundation, which enriches the lives of those around them through education, donations and experiences. Ten percent of all FEATURE sales go back to the Doing Good Things Foundation. To learn more, visit 
Love, Hand & Heart
Love, Hand & Heart flourished into a beacon of joy and color for the Las Vegas community in 2019. Thai American artist, Walanya Vongsvirates, leverages the brand to empower others to confidently express themselves through colorful handcrafted polymer clay earrings and accessories. Connection, community, and craftsmanship are the heart of Walanya’s mission to encourage young artists to pursue their creative endeavors wholeheartedly. To learn more, visit 
Urban Necessities
Urban Necessities is a sneaker resale and consignment shop focused on the community founded by a husband-and-wife duo who previously worked corporate jobs but yearned for more human connection. They started by posting pictures of shoes on their dining room table on social media and selling them out of the trunk of their car. Each transaction is an exchange of stories of the origin of one's love of sneakers. Las Vegas is a melting pot of people defined by its residents and the visitors that come into the city. Urban Necessities' creativity and inspiration come from that diversity. Las Vegas is a place where everyone seems to flock to at some point for an experience, and that is what Urban Necessities is as well. To learn more, visit 

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