Three Las Vegas brands picked for NFL merch collaboration ahead of Super Bowl

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LAS VEGAS (KSNV) — Three Las Vegas-based brands have been selected to collaborate with the NFL on specialized merchandise ahead of Super Bowl LVIII.

The league announced the third installment of "Origins: An NFL Collection," featuring the brands FEATURE; Love, Hand & Heart; and Urban Necessities.

It's described as an ongoing program that sees local designers in host cities create and sell Super Bowl-themed merchandise that highlights their creative prowess and connection to the community.

All three brands will produce exclusive lines of merchandise and produce a collection that showcases their interpretation of the liveliness of Las Vegas.

The NFL will launch the collection at a pop-up event in Las Vegas on Feb. 8, where fans can shop and meet the people behind the brands. The event will be held at Nine Twenty, located at 920 S Commerce St., and is free to attend.

For fans outside Las Vegas, select styles from the collection will go on sale at NFLshop.com/origins beginning Feb. 9.

The three brands are described as follows:

• FEATURE is a multi-brand boutique founded by three Las Vegans offering an elevated shopping experience while giving back to their community through their Doing Good Things Foundation.
• Love, Hand & Heart is a woman-owned wearable art company empowering customers to be bold, take up space, create space for others and seek out joy in life.
• Urban Necessities is a sneaker resale and consignment shop founded by husband-and-wife duo, Jaysse and Joanie Lopez, who went from visionary entrepreneurs to sneaker royalty. Through building an empire truly focused on the community, they have transcended retail and become synonymous with cultures of sneakers, art and collectibles.